🙌🏽 We're looking for a Performance marketeer

⚡️About Cargoroo

Cargoroo is the leading European operator of shared e-cargo bikes. We’re guided by one mission: replace cars with cargo bikes for city trips, making our neighborhoods safer, healthier, and happier. Our riders have already traveled 2.5M+ kms carrying kids, pets, and all kinds of cargo. Every day, our teams are accelerating the grand transition to sustainable urban mobility. And having a lot of fun along the way.

The more we grow, the more demand we get for our bikes. As the Performance Marketeer, you have the opportunity to join us in a unique period of expansion. You’ll learn and grow with us as you drive our data-driven marketing activities across the Netherlands and our international markets, improve the customer experience, and directly impact customer satisfaction and activation. To help achieve this positive outreach, we’ve identified the exciting role for a highly motivated Performance marketeer

You’ll work alongside our marketeers and collaborate with our wider team – an ambitious bunch of entrepreneurs, engineers, operators and creatives. As urbanization booms and air quality busts, we all share the motivation to make our cities greener and healthier. By working together, we’re making it happen. Are you a self-starter, open, social, and driven? Then you’ll fit right in. Check your challenge below, and join us!

Join us #letscargoroo 

Join us #letscargoroo 

Join us #letscargoroo 

Join us #letscargoroo 

Join us #letscargoroo 

Performance marketeer

🚀 Your challenge

Together with the marketing team, your main responsibility is acquiring new riders. You analyze customer and product data to identify our biggest growth levers, activate customers and drive referrals. You have the freedom to create your own CRM campaigns, monitor their performance and make tweaks to achieve success. Collaborating closely with our local marketing, brand, and customer development teams, you always have someone to bounce ideas off of, and to grab (a virtual) coffee.

How you achieve it:

  • Analyze and improve the customer journey
  • Set up (and carry out) a referral strategy to acquire new high-value customers
  • Develop (and implement) marketing CRM campaigns, incl. multi-channel campaigns via email, push and in-app messages, with a focus on onboarding and activation strategies
  • Work in growth sprints with a clear starting point and end goal
  • Conduct A/B and segmentation tests to boost effectiveness and identify best marketing practices within each customer life cycle segment

And, importantly, you grow within your role and the company, personally and professionally. At Cargoroo we encourage and support you. So who knows where you’ll be as we expand towards ‘world dominance.’ Just kidding, market leader in Europe will do (for now).

Interested? We get it!

🤝 In return we gladly offer you

  • Competitive annual salary
  • Work experience with a growing sustainable scale-up, with plenty of opportunities to grow yourself
  • Nice onboarding by learning from fleet managers of other cities
  • Engaged and fun team
  • You’ll get to ride our Cargoroo bikes for free

🎯 We get excited if you:

  • Have 2+ years of experience in developing and running performance and persona-based campaigns
  • Easily convert data into high-value business decisions, thanks to your data-driven mindset
  • Communicate clearly, see the glass half full, and seek learning opportunities 
  • Think critically, using logic and reasoning to identify strengths and weaknesses of alternative solutions, conclusions, and approaches
  • See the forest and the trees, maintaining high-level awareness and managing stakeholders while spotting details and points of quality with eagle eyes
  • Analyze using marketing automation and segmentation data tools
  • Combine creativity with a strong commercial drive
  • Ask questions, seek answers, self-start and enjoy taking up new projects 
  • Speak and write fluent Dutch and English

🙌🏽 We get extra, extra excited if you:

  • Are extra, extra excited about sustainability and urban mobility services
  • Think on your feet, comfortable and experienced with the all the beauty and chaos of rapid growth 
  • Get energized from setting up sustainable CRM processes
  • Know what we mean when we say media pressure, communication framework, opt in/opt out
  • See the world with an open mind, embrace change, and love new ideas and cultures
  • Speak and write proficient German or French

Send your resume and motivation to jobs@cargoroo.nl

Taking reference(s) can be part of the procedure.

This is an equal opportunity employer, meaning we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression. They celebrate diversity and are committed to creating an inclusive environment for all employees.